Do you often ask, “How can we create a content marketing strategy that really drives traffic to our business?”
Are you currently running an online business and find you are writing blogs on a regular basis and they are not bringing in new customers?
This is where we need to realize that conversational demand is a complementary form of keyword domain and search engine optimization. It requires different tools and research to extract the variety of content types your audience is seeking.
Introducing conversational demand in a network that presents a question, suggestion, tutorial, guide and a desire for dialog requires a real time live response from a marketer.
Here are some actions we can perform which should be addressed for important areas of your content strategy.
In both social and search you will have direct business competition that will be aiming for same shelf space.
We will find where your strategic gaps lie in both market research and competitor analysis. From here we can build up your content strategy.
Remember that success in content marketing is identifying a primary keyword theme with stemmed phrases that go along with it. We will produce a content marketing plan based around your current service offerings.
How much traffic are you gaining in comparison to your direct and indirect competitors. We will work with types of traffic that can convert your desired conversion goals.
When we work for your business we begin to seek the conversational demand in social networks alongside of search engine traffic for types of content marketing. These words and phrases provide a critical connection to your audience and can include the following:
- How should I
- Where do I
- I am considering
- What is the
This approach is similar to search engines trying to process and interpret content like humans do. Renowned search engine optimization consultants tried to do the reverse — figure out how search engines interpret text as to crack the secret code of ranking at the top of the search results.
Do you find you have a innovative idea for content with an ingenious concept though it has a zero engagement rate?
Conversational demand is a new concept for identifying social activity and requires analysis and strong interpretive skills. Here are a few questions you need to consider when utilizing a conversational demand approach to your content marketing strategy.
What is your audience looking for? What specific keywords and language do they use when they search for information.
By conducting a deep audit of your content we are able to focus on new areas and topics and address gaps where your website lacks content. Our content auditors can help your team gain a better understanding of their own content inventory and to inform you of a content management strategy.
How we connect content with readers
At this point you may have an idea of the direction you may be heading with your content strategy. Our creative team will compliment your current promotions with content marketing.
It may seem overwhelming to balance your initial approach with a tough assessment of where your content truly stands in it’s current state.
We will continue deeper into a content assessment for your site and how you measure up against your competitors.
Frequently Asked Questions
Recent support questions we have answered
The initial consultation is free. We will ask about your current company size, industry and goals. From here we will write up a brief and proposal for your business. When the content marketing development plan has been accepted an invoice will be sent to start the project.
Content marketing is not effected by the software you use. As long as you have a web platform to post and disseminate information through our marketing channels all projects will be good to go. If you do not have a current website or would like one designed you can contact our sales team.
Before we start marketing content we make sure it is related to your mission statement, goals and branding. All content topics will be sent to your company for approval before our team curates the articles. You are welcome to work with our content marketing team to introduce ideas and images you think would be of benefit to your target market.
We will send an invoice for 50% of the total quote to start and 50% on completion. If you are on a monthly subscription plan you will be charged automatically each month on the same date that you signed up.
We will use content posted on your website to promote a service or product. If you would like to promote a Facebook page we would suggest talking to our social media marketing team.
When customers respond to your outreach campaign we would suggest that you handle this side of your business. If you would like someone to monitor social media mentions of your brand we can assign a social media manager to your account.
Our content editors will scan your current landscape for recent posts, products and services. We will create a content marketing plan which resonates with your brand.