Do you often ask, “How can we create a content marketing strategy that really drives traffic to our business?”

 

Are you currently running an online business and find you are writing blogs on a regular basis and they are not bringing in new customers?

This is where we need to realize that conversational demand is a complementary form of keyword domain and search engine optimization. It requires different tools and research to extract the variety of content types your audience is seeking.

Introducing conversational demand in a network that presents a question, suggestion, tutorial, guide and a desire for dialog requires a real time live response from a marketer.

 

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Here are some actions we can perform which should be addressed for important areas of your content strategy.

By conducting a deep audit of your content we are able to focus on new areas and topics and address gaps where your website lacks content. Our content auditors can help your team gain a better understanding of their own content inventory and to inform you of a content management strategy.

Define your key competitors

In both social and search you will have direct business competition that will be aiming for same shelf space.

Identify areas of opportunity

We will find where your strategic gaps lie in both market research and competitor analysis. From here we can build up your content strategy.

Determine dominant keywords and search terms

Remember that success in content marketing is identifying a primary keyword theme with stemmed phrases that go along with it. We will produce a content marketing plan based around your current service offerings.

Measure and compare traffic

How much traffic are you gaining in comparison to your direct and indirect competitors. We will work with types of traffic that can convert your desired conversion goals.

content-marketing-applicationWhen we work for your business we begin to seek the conversational demand in social networks alongside of search engine traffic for types of content marketing. These words and phrases provide a critical connection to your audience and can include the following:

  • How should I
  • Where do I
  • I am considering
  • What is the

 

This approach is similar to search engines trying to process and interpret content like humans do. Renowned search engine optimization consultants tried to do the reverse — figure out how search engines interpret text as to crack the secret code of ranking at the top of the search results.

 

Do you find you have a innovative idea for content with an ingenious concept though it has a zero engagement rate?

 

content-marketing-2Conversational demand is a new concept for identifying social activity and requires analysis and strong interpretive skills. Here are a few questions you need to consider when utilizing a conversational demand approach to your content marketing strategy.

What is your audience looking for? What specific keywords and language do they use when they search for information.

 

content-marketing-vancouver

 

By conducting a deep audit of your content we are able to focus on new areas and topics and address gaps where your website lacks content. Our content auditors can help your team gain a better understanding of their own content inventory and to inform you of a content management strategy.

 

How we connect content with readers
 

 

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